{"id":97024,"date":"2026-05-10T12:23:32","date_gmt":"2026-05-10T10:23:32","guid":{"rendered":"https:\/\/canfali.com\/benidorm-inspira-un-videojoc-per-a-la-plataforma-roblox-en-que-es-reforca-com-a-destinacio-familiar-i-sostenible\/"},"modified":"2026-05-10T12:25:00","modified_gmt":"2026-05-10T10:25:00","slug":"benidorm-inspira-un-videojoc-per-a-la-plataforma-roblox-en-que-es-reforca-com-a-destinacio-familiar-i-sostenible","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/benidorm-inspira-un-videojoc-per-a-la-plataforma-roblox-en-que-es-reforca-com-a-destinacio-familiar-i-sostenible\/","title":{"rendered":"Benidorm inspira un videojoc per a la plataforma Roblox en qu\u00e8 es refor\u00e7a com a destinaci\u00f3 familiar i sostenible"},"content":{"rendered":"\n

La ciutat es converteix en la primera destinaci\u00f3 tur\u00edstica europea present en la major plataforma \u2018gamer\u2019 del m\u00f3n<\/i><\/i><\/p><\/p>\n\n

Benidorm ha fet un nou pas en la seua estrat\u00e8gia d\u2019innovaci\u00f3 tur\u00edstica amb el llan\u00e7ament de \u2018Benidorm Fun Town Tycoon\u2019, un videojoc desenvolupat en la plataforma Roblox que busca acostar la destinaci\u00f3 a les noves generacions a trav\u00e9s de l\u2019entreteniment interactiu. La iniciativa, presentada en el hub Benidorm BeCiTi, converteix la ciutat en la primera destinaci\u00f3 tur\u00edstica d\u2019Europa i la tercera del m\u00f3n \u2014despr\u00e9s de T\u00f2quio i Singapur\u2014 a tindre pres\u00e8ncia pr\u00f2pia en esta plataforma, que suma 150 milions d\u2019usuaris diaris. \n<\/p>\n\n

\"\"<\/figure>\n\n

El projecte, impulsat per l\u2019Ajuntament i la Fundaci\u00f3 Visit Benidorm, proposa als jugadors construir el gratacel m\u00e9s divertit del m\u00f3n mentre descobrixen l\u2019oferta tur\u00edstica, familiar i sostenible de la ciutat. L\u2019usuari avan\u00e7a creant espais inspirats en llocs emblem\u00e0tics de Benidorm, com la Platja de Ponent, la Serra Gelada, el Castell o edificis ic\u00f2nics com Intempo. \n<\/p>\n\n

L\u2019alcalde, Toni P\u00e9rez, va destacar durant la presentaci\u00f3 que Benidorm \u201ctorna a innovar i a ser referent per al turisme nacional i internacional\u201d, utilitzant el llenguatge dels videojocs per a despertar l\u2019inter\u00e9s de les generacions m\u00e9s joves per la destinaci\u00f3. \n<\/p>\n\n

L\u2019experi\u00e8ncia inclou, a m\u00e9s, mec\u00e0niques vinculades a la sostenibilitat, com el reciclatge, la mobilitat sostenible o la gesti\u00f3 de l\u2019aigua, integrades dins del mateix desenvolupament del joc. Tot aix\u00f2 acompanyat pel personatge del \u2018Capit\u00e0 Pedro Z\u2019, inspirat en Pedro Zaragoza Orts, considerat un dels impulsors del Benidorm modern. \n<\/p>\n\n

La gerent de Visit Benidorm, Leire Bilbao, va explicar que la iniciativa forma part d\u2019una estrat\u00e8gia per a connectar amb les generacions Alpha i Z en els entorns digitals on socialitzen, juguen i descobrixen noves experi\u00e8ncies. \n<\/p>\n","protected":false},"excerpt":{"rendered":"La ciutat es converteix en la primera destinaci\u00f3 tur\u00edstica europea present en la major plataforma \u2018gamer\u2019 del m\u00f3n…","protected":false},"author":8,"featured_media":97020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[7155],"tags":[],"class_list":{"0":"post-97024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marina-baixa","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nBenidorm inspira un videojoc per a la plataforma Roblox en qu\u00e8 es refor\u00e7a com a destinaci\u00f3 familiar i sostenible - Canfali<\/title>\n<meta name=\"description\" content=\"La ciutat es converteix en la primera destinaci\u00f3 tur\u00edstica europea present en la major plataforma 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