{"id":92738,"date":"2026-04-01T14:39:11","date_gmt":"2026-04-01T12:39:11","guid":{"rendered":"https:\/\/canfali.com\/?p=92738"},"modified":"2026-04-01T15:08:47","modified_gmt":"2026-04-01T13:08:47","slug":"naix-lalianca-viva-de-la-marina-alta-un-espai-per-avancar-de-la-riquesa-a-la-prosperitat","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/naix-lalianca-viva-de-la-marina-alta-un-espai-per-avancar-de-la-riquesa-a-la-prosperitat\/","title":{"rendered":"Naix l’Alian\u00e7a Viva de la Marina Alta, un espai per avan\u00e7ar de la riquesa a la prosperitat"},"content":{"rendered":"\n

Representants del m\u00f3n empresarial i acad\u00e8mic, de les administracions i del teixit associatiu s\u2019uneixen per dissenyar estrat\u00e8gies de governan\u00e7a territorial i gesti\u00f3 del turisme<\/p><\/blockquote><\/figure>\n\n\n\n

Actors institucionals, empresarials, acad\u00e8mics i socials han fet un front com\u00fa per transformar la riquesa generada al territori en prosperitat i qualitat de vida per a la ciutadania. Naix aix\u00ed l\u2019Alian\u00e7a Viva de la Marina Alta, un espai cooperatiu, de reflexi\u00f3 i de di\u00e0leg per a fer front als reptes de futur de la comarca dissenyant estrat\u00e8gies conjuntes d\u2019actuaci\u00f3. L\u2019ordenaci\u00f3 del turisme, les amenaces a qu\u00e8 es veuen sotmesos el territori, la cohesi\u00f3 social i la identitat cultural de la comarca, els problemes d\u2019acc\u00e9s a l\u2019habitatge i de mobilitat o l\u2019anhelada diversificaci\u00f3 econ\u00f2mica fan necessari sumar esfor\u00e7os i no treballar de forma a\u00efllada, han indicat els impulsors d\u2019este nou \u00f2rgan d\u2019actuaci\u00f3.<\/p>\n\n\n\n

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L\u2019Alian\u00e7a Viva de la Marina Alta naix amb el suport d\u2019entitats com la Macma, Creama, Fundaci\u00f3 D\u00e9nia Ciutat Creativa, Cedma i Aehtma, aix\u00ed com els ajuntaments de D\u00e9nia, Ondara, Pedreguer, Els Poblets i Gata de Gorgos. Tamb\u00e9 en formen part la UNED, l\u2019Associaci\u00f3 Riuraus Vius i l\u2019Institut d\u2019Estudis Comarcals de la Marina Alta (IECMA), a la seu del qual s\u2019ha fet la seua presentaci\u00f3 oficial. L\u2019entitat est\u00e0 oberta a la incorporaci\u00f3 de nous actors, ja siguen de l\u2019\u00e0mbit institucional o associatiu.<\/p>\n\n\n\n

El nou espai de governan\u00e7a territorial i gesti\u00f3 del turisme ha sigut presentat com una iniciativa que naix \u201cdel coneixement del territori i de la voluntat de convertir-lo en acci\u00f3 col\u00b7lectiva”, ha destacat el vicepresident de l’IECMA, Jaume Buigues. T\u00e9 el seu origen en el Laboratori d’Idees celebrat el 14 de novembre de 2025 on, en resposta a la pregunta “qu\u00e8 ha de fer una destinaci\u00f3 perqu\u00e8 siga bona per a viure i bona per a visitar, i en aquest ordre?”, es va generar un ampli consens entre els diferents actors del territori. El dec\u00e0leg que va sorgir d\u2019aquell espai de debat i reflexi\u00f3 contempla deu l\u00ednies estrat\u00e8giques que apunten a situar el benestar de la poblaci\u00f3 en el centre, treballar en clau comarcal, ordenar el turisme, afrontar el repte de l’habitatge, millorar la mobilitat, adaptar-se als reptes ambientals, diversificar l’economia, millorar la relaci\u00f3 entre administraci\u00f3 i empresa, preservar la identitat i garantir el retorn social del valor generat.<\/p>\n\n\n\n

Com ha explicat Joanmi Rafet, que junt amb Josep Vicent Mascarell (Coydeal) s\u00f3n els responsables de la secretaria t\u00e8cnica de l\u2019Alian\u00e7a Viva, el full de ruta es va consolidar amb la constituci\u00f3 formal de l’entitat el passat 4 de mar\u00e7 a Pedreguer, configurant-se com un espai estable de governan\u00e7a territorial i gesti\u00f3 del turisme.<\/p>\n\n\n\n

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El GPS territorial<\/h2>\n\n\n\n

Els integrants de l\u2019Alian\u00e7a posen en com\u00fa les seues capacitats per treballar de manera coordinada, cont\u00ednua i amb una visi\u00f3 compartida. Un dels seus eixos \u00e9s la construcci\u00f3 d’un \u00edndex de prosperitat i qualitat de vida, que actuar\u00e0 com a eina per avaluar si el desenvolupament del territori es tradueix realment en benestar per a la poblaci\u00f3. Aquest indicador es construir\u00e0 de manera progressiva al llarg de l’any a partir de les accions desenvolupades, convertint-se en el “GPS” del model territorial.<\/p>\n\n\n\n

El treball de l\u2019Alian\u00e7a Viva es connecta amb projectes europeus impulsats des de la comarca, com ara Urbact de la Macma, en el qual es fa una aposta clara per les noves ruralitats i la retenci\u00f3 de talent, especialment jove, a la Marina Alta. El projecte, que treballa en Xarxa amb 5 territoris m\u00e9s de pa\u00efsos europeus, permetr\u00e0 compartir experi\u00e8ncies i metodologies amb altres territoris i estudiar possibles transfer\u00e8ncies de casos d’\u00e8xit adaptats a la realitat de la Marina Alta, explicava Sergi Ferr\u00fas, president de la Mancomunitat i alcalde de Pedreguer. <\/p>\n\n\n\n

Durant 2026 es desenrotllaran un conjunt d’accions connectades. Les Aules Llu\u00eds Vives de 2026, segons ha anunciat l\u2019alcalde de D\u00e9nia i president de la Fundaci\u00f3 D\u00e9nia Ciutat Creativa, se celebraran els dies 17 i 18 de setembre (mobilitat) i 22 i 23 d’octubre (habitatge), com espais de treball real on es construeixen propostes compartides i que, a m\u00e9s, \u201calimenten directament el proc\u00e9s de construcci\u00f3 de l’\u00edndex de prosperitat\u201d.<\/p>\n\n\n\n

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Abans, el 16 de juny, dins el cicle \u2018Di\u00e0legs\u2019 d\u2019Els Poblets, se celebrar\u00e0 una jornada comarcal de reflexi\u00f3 sobre el turisme, precisava l’alcalde Jos\u00e9 Luis Mas. Des de la UNED, informava Miquel Serra, es far\u00e0 un curs d’estiu els dies 21, 22 i 23 de setembre sobre turisme, comunitat i governan\u00e7a territorial.<\/p>\n\n\n\n

Des de l’Ajuntament d’Ondara, Raquel Mengual ha destacat el treball en un projecte europeu vinculat a l’\u00edndex de prosperitat, assenyalant la import\u00e0ncia de “mesurar millor per poder decidir millor”. Mentre que per part de Creama, com ha indicat Rosario Donderis, gerent de l’entitat comarcal, s\u2019aporta la base t\u00e8cnica -dades, coordinaci\u00f3 i seguiment- perqu\u00e8 les decisions conjuntes es transformen en accions concretes. \u201cEl nostre comprom\u00eds \u00e9s acompanyar i enfortir aquesta Alian\u00e7a, posant al servei del treball com\u00fa la nostra experi\u00e8ncia i el coneixement del territori\u201d, afegia.<\/p>\n\n\n\n

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\u00c9s el moment<\/h2>\n\n\n\n

Tamb\u00e9 la presidenta d’AEHTMA, Amor L\u00f3pez, ha destacat que el turisme ha de ser \u201cestudiat, consensuat i mesurat\u201d, subratllant que \u201c\u00e9s el moment de fer una gran reflexi\u00f3 sobre el turisme a la comarca\u201d.<\/p>\n\n\n\n

Des de la Ruta dels Riuraus, Luis Silvestre s\u2019ha referit a la necessitat de tenir cura del patrimoni, mentre que l\u2019alcalde de Gata, Toni Signes, ha destacat el sentit comarcal de la iniciativa \u2013\u201ca Gata no entenem el poble sense la comarca\u201d- i ha posat de manifest el comprom\u00eds que s\u2019adquireix de treballar per ella i acceptar les conclusions que es generen des de l\u2019Alian\u00e7a Viva. Josep Banyuls, de Salvem la Vall, ha remarcat per la seua part que la defensa del territori s’ha d’entendre “en un sentit ampli, tant f\u00edsic com social”, i ha advertit que la Marina Alta “est\u00e0 arribant al l\u00edmit en alguns aspectes pel que fa a la degradaci\u00f3 ambiental i social”.<\/p>\n\n\n\n

El 7\u00e9 Congr\u00e9s de l\u2019IECMA, que se celebrar\u00e0 a finals d\u2019any, ha estat situat per Jaume Buigues com el moment clau del proc\u00e9s on es construir\u00e0, contrastant mirades, \u201cuna visi\u00f3 compartida del que ser\u00e0 el nostre futur\u201d. Ser\u00e0 un punt d\u2019inflexi\u00f3, per parar i reflexionar, que tindr\u00e0 lloc abans de disposar completament de l’\u00edndex de prosperitat. A partir d\u2019ah\u00ed, l\u2019Alian\u00e7a Viva de la Marina Alta continuar\u00e0 caminant.<\/p>\n\n\n\n

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Els actors que formen part de l\u2019Alian\u00e7a Viva han subscrit la declaraci\u00f3 de comprom\u00eds fundacional. <\/strong>La Marina Alta \u00e9s un territori on es fa negoci amb el turisme, per\u00f2 no \u00e9s un negoci tur\u00edstic. \u00c9s una destinaci\u00f3 tur\u00edstica, per\u00f2 tamb\u00e9 moltes m\u00e9s coses. Promoure que l'activitat tur\u00edstica estiga al servei de la Marina Alta i de la gent que hi viu \u00e9s la missi\u00f3 de l'Alian\u00e7a Viva pel territori Marina Alta. El seu prop\u00f2sit: fer que la riquesa generada pel turisme es convertisca en prosperitat; que els beneficis generats pel negoci siguen, alhora, p\u00fablics, privats i comuns. I la visi\u00f3: que el desenvolupament tur\u00edstic de la Marina Alta siga d'alt valor afegit i sostenible econ\u00f2mica, ecol\u00f2gica i socialment, preserve el territori, impulse l'economia local, i reforce la identitat i la cohesi\u00f3 social.<\/pre>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"Representants del m\u00f3n empresarial i acad\u00e8mic, de les administracions i del teixit associatiu s\u2019uneixen per dissenyar estrat\u00e8gies de…","protected":false},"author":6,"featured_media":92739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[574],"tags":[7361,5689,718,4892,2693,1226],"class_list":{"0":"post-92738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sociedad-2","8":"tag-alianca-viva","9":"tag-governanca","10":"tag-marina-alta","11":"tag-prosperitat","12":"tag-territori","13":"tag-turisme","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"\nNaix l'Alian\u00e7a Viva de la Marina Alta, un espai per avan\u00e7ar de la riquesa a la prosperitat - 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