{"id":82659,"date":"2025-11-27T16:47:01","date_gmt":"2025-11-27T15:47:01","guid":{"rendered":"https:\/\/canfali.com\/rolser-mes-proxima-i-sostenible\/"},"modified":"2025-11-27T16:47:43","modified_gmt":"2025-11-27T15:47:43","slug":"rolser-mes-proxima-i-sostenible","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/rolser-mes-proxima-i-sostenible\/","title":{"rendered":"Rolser m\u00e9s pr\u00f2xima i sostenible"},"content":{"rendered":"\n<p><p class=\"p1\">L\u2019empresa de carros de compra <b>Rolser<\/b>, reconeguda per la revista brit\u00e0nica <i>Monocle<\/i> com a \u201cherois de la mobilitat urbana\u201d, presenta una nova iniciativa que posa en valor una manera de viure la ciutat m\u00e9s responsable i respectuosa amb l\u2019entorn.<\/p><\/p>\n\n<p>Sota el lema \u201cAmb Rolser, cada pas compta\u201d, la firma destaca el paper de qui opta per una mobilitat quotidiana sostenible: caminar, comprar en comer\u00e7os locals o triar productes duradors. \u201cEls veritables herois s\u00f3n els qui cada dia trien moure\u2019s amb sentit\u201d, afirma Mireia Server, CEO de l\u2019empresa.<br\/><\/p>\n\n<p>La companyia recorda que m\u00e9s del 60 % dels despla\u00e7aments laborals a Espanya es fan amb cotxe privat, segons dades de l\u2019IDAE i l\u2019Observatori Arval, i subratlla la necessitat de promoure alternatives com caminar, la bicicleta o el transport p\u00fablic.<br\/><\/p>\n\n<p>Rolser refor\u00e7a aix\u00ed el seu comprom\u00eds amb un estil de vida coherent amb els valors de sostenibilitat i consum responsable. La marca presenta tamb\u00e9 una proposta visual amb est\u00e8tica urbana i hivernal que reflecteix com els seus carros acompanyen milers d\u2019usuaris en els seus despla\u00e7aments diaris, integrant-se com una eina de canvi cap a ciutats m\u00e9s habitables.<br\/><\/p>\n\n<p>La campanya publicit\u00e0ria amb la qual Rolser difon aquesta nova iniciativa es va gravar fa uns dies al centre del municipi de Pedreguer, on l\u2019empresa t\u00e9 la seua seu. Va ser un dissabte, durant la jornada del mercat de verdures, la qual cosa va generar una gran expectaci\u00f3 entre els transe\u00fcnts.<br\/><\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019empresa de carros de compra Rolser, reconeguda per la revista brit\u00e0nica Monocle com a \u201cherois de la mobilitat&hellip;","protected":false},"author":8,"featured_media":82656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[607,577],"tags":[],"class_list":{"0":"post-82659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia-i-empreses","8":"category-economia-y-empresas-2","9":"cs-entry","10":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - 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