{"id":63774,"date":"2025-05-16T14:31:20","date_gmt":"2025-05-16T12:31:20","guid":{"rendered":"https:\/\/canfali.com\/passeja-pel-mon-lorgull-de-comprar-a-pego\/"},"modified":"2025-05-16T16:04:44","modified_gmt":"2025-05-16T14:04:44","slug":"passeja-pel-mon-lorgull-de-comprar-a-pego","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/passeja-pel-mon-lorgull-de-comprar-a-pego\/","title":{"rendered":"\u201cPasseja pel mon l\u2019orgull de comprar a Pego\u201d"},"content":{"rendered":"\n<p>Una <strong data-start=\"4\" data-end=\"34\">nova i innovadora campanya<\/strong> de la <strong data-start=\"41\" data-end=\"76\">Regidoria de Promoci\u00f3 Econ\u00f2mica<\/strong> i <strong data-start=\"79\" data-end=\"89\">Creama<\/strong> expandeix les fronteres del comer\u00e7 local<\/p>\n\n<p>La Regidoria de Promoci\u00f3 Econ\u00f2mica i el col\u00b7lectiu Comer\u00e7 de Pego han organitzat una campanya promocional per tal d\u2019intentar redimensionar el sector amb el suport de la Conselleria d\u2019Innovaci\u00f3, Comer\u00e7 i Turisme de la Generalitat Valenciana.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"823\" height=\"1024\" src=\"https:\/\/canfali.com\/app\/uploads\/2025\/05\/CAMPANYAPASSEJA-823x1024.jpeg\" alt=\"\" class=\"wp-image-63769\" srcset=\"https:\/\/canfali.com\/app\/uploads\/2025\/05\/CAMPANYAPASSEJA-823x1024.jpeg 823w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CAMPANYAPASSEJA-241x300.jpeg 241w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CAMPANYAPASSEJA-768x956.jpeg 768w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CAMPANYAPASSEJA-1235x1536.jpeg 1235w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CAMPANYAPASSEJA.jpeg 1286w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n<p>La proposta, que porta per t\u00edtol <em data-start=\"33\" data-end=\"77\">Passeja pel m\u00f3n l\u2019orgull de comprar a Pego<\/em>, ha estat presentada p\u00fablicament al sal\u00f3 de plens de l\u2019Ajuntament pel responsable de l\u2019\u00e0rea, Ra\u00fcl Tamarit, i per la presidenta de l\u2019associaci\u00f3, Diana Sendra, que han estat acompanyats per la t\u00e8cnica de Desenvolupament Local, Alicia Carbonell.<\/p>\n\n<p>El regidor ha emmarcat la campanya dins de les cinc accions promocionals anuals del teixit comercial que, de manera conjunta, es posen en marxa des de l\u2019Ajuntament i el col\u00b7lectiu que coordina aquest important sector econ\u00f2mic local.<\/p>\n\n<p>\u201cEs tracta de donar visibilitat al comer\u00e7 de proximitat de Pego cap a l\u2019estranger mitjan\u00e7ant una imatge unificada i sostenible en les bosses de compra que formen part de la promoci\u00f3\u201d, ha justificat Sendra.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"823\" height=\"1024\" src=\"https:\/\/canfali.com\/app\/uploads\/2025\/05\/CARTELLCAMPANYACOMERC1SETMANA-823x1024.jpeg\" alt=\"\" class=\"wp-image-63771\" srcset=\"https:\/\/canfali.com\/app\/uploads\/2025\/05\/CARTELLCAMPANYACOMERC1SETMANA-823x1024.jpeg 823w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CARTELLCAMPANYACOMERC1SETMANA-241x300.jpeg 241w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CARTELLCAMPANYACOMERC1SETMANA-768x956.jpeg 768w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CARTELLCAMPANYACOMERC1SETMANA-1235x1536.jpeg 1235w, https:\/\/canfali.com\/app\/uploads\/2025\/05\/CARTELLCAMPANYACOMERC1SETMANA.jpeg 1286w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n<p>Per la seua banda, la t\u00e8cnica ha explicat que la din\u00e0mica promocional implica que, des de la Regidoria, es lliure als diferents establiments de l\u2019associaci\u00f3 aquest material fabricat amb cot\u00f3 org\u00e0nic de considerable gramatge, amb l\u2019objectiu de fer-lo durador. Compta amb un disseny original per a ressaltar el lema <em data-start=\"314\" data-end=\"352\">&#8220;Compra a Pego. El Cor de la Marina&#8221;<\/em>, de manera que aquests establiments repartisquen les bosses entre la clientela amb la intenci\u00f3 que, a m\u00e9s d\u2019utilitzar-les com a bosses reutilitzables, els usuaris se les emporten en els seus viatges arreu del m\u00f3n per a fer-se una foto amb elles davant de monuments emblem\u00e0tics i penjar aquesta imatge a les xarxes socials.<\/p>\n\n<p>Tot aix\u00f2, segons han destacat, amb la intenci\u00f3 de refor\u00e7ar l\u2019autoestima del comer\u00e7 pegol\u00ed, que compta amb tot tipus de serveis i que ofereix un valor afegit al client gr\u00e0cies a l\u2019experi\u00e8ncia que atresora en un aspecte tan fonamental com \u00e9s l\u2019atenci\u00f3 personalitzada que proporciona la familiaritat, la qual, en definitiva, suposa el principal factor per a la fidelitzaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"Una nova i innovadora campanya de la Regidoria de Promoci\u00f3 Econ\u00f2mica i Creama expandeix les fronteres del comer\u00e7&hellip;","protected":false},"author":4,"featured_media":63768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[577],"tags":[2179,2154,2181,2180],"class_list":{"0":"post-63774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia-y-empresas-2","8":"tag-campana-ca-es","9":"tag-comerc-ca-es","10":"tag-compras-ca-es","11":"tag-promocional-ca-es","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - 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