{"id":44469,"date":"2020-11-25T09:22:54","date_gmt":"2020-11-25T08:22:54","guid":{"rendered":"https:\/\/canfali.com\/premio-a-las-campaas-de-promocin-turstica-de-dnia-durante-la-pandemia\/"},"modified":"2025-02-21T12:16:56","modified_gmt":"2025-02-21T11:16:56","slug":"premio-a-las-campaas-de-promocin-turstica-de-dnia-durante-la-pandemia","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/premio-a-las-campaas-de-promocin-turstica-de-dnia-durante-la-pandemia\/","title":{"rendered":"Premi a les campanyes de promoci\u00f3 tur\u00edstica de D\u00e9nia durant la pand\u00e8mia\u00a0"},"content":{"rendered":"<p>La Generalitat ha atorgat l&#39;acc&egrave;ssit del seu Premi a la Innovaci&oacute; en la Xarxa Tourist Info d&#39;enguany al Departament de Turisme de D&eacute;nia per la seua estrat&egrave;gia de comunicaci&oacute; dirigida als seus p&uacute;blics objectius &#8211; ciutadania, turistes i empreses del sector tur&iacute;stic de la ciutat- davant el canvi d&#39;escenari generat per la pand&egrave;mia COVID-19. En els &uacute;ltims mesos, la Tourist Info D&eacute;nia ha creat noves eines i canals d&#39;atenci&oacute;.<\/p>\n<p>Durant els primers mesos de confinament, Turisme D&eacute;nia va informar di&agrave;riament a trav&eacute;s del seu web (www.denia.net) de les principals not&iacute;cies relacionades amb l&#39;estat d&#39;alarma i el sector tur&iacute;stic de la ciutat. Aix&iacute; mateix, es van desenvolupar campanyes en xarxes socials dirigides a turistes i ciutadans amb l&#39;objectiu de transmetre el suport del departament durant el confinament (campanya Queda&#39;t a casa )i generar de nou il&middot;lusi&oacute; a ve&iuml;ns i visitants per tornar a gaudir de D&eacute;nia en un futur pr&ograve;xim (campanyes Ser turista a D&eacute;nia i al ciutad&agrave; D&eacute;nia. La recepta per a eixir d&#39;aquesta). Tamb&eacute; s&#39;ha promocionat des de la web tur&iacute;stica la utilitzaci&oacute; dels canals de comunicaci&oacute; WhatsApp i Telegram creats per l&#39;Ajuntament per a mantindre informats als seus seguidors sobre l&#39;estat de les platges a D&eacute;nia i aix&iacute; gaudir de les mateixes durant l&#39;estiu, de la manera m&eacute;s segura possible.<\/p>\n<p>Un altre dels punts m&eacute;s importants d&#39;aquest projecte ha sigut el suport al sector empresarial tur&iacute;stic de la ciutat mitjan&ccedil;ant el desenvolupament de la campanya en xarxes socials La teua casa sense tu dirigida al mercat nacional i la creaci&oacute; de canals de comunicaci&oacute;, com una newsletter quinzenal i un nou perfil professional en Twitter, D&eacute;niaTurismo News, a trav&eacute;s dels quals s&#39;informa de les accions desenvolupades pel departament de Turisme i s&#39;inclouen tamb&eacute; informacions d&#39;inter&eacute;s sobre el sector, com a formaci&oacute; i xarrades en l&iacute;nia. Aquests canals segueixen actius actualment.<\/p>\n","protected":false},"excerpt":{"rendered":"La Generalitat ha atorgat l&#39;acc&egrave;ssit del seu Premi a la Innovaci&oacute; en la Xarxa Tourist Info d&#39;enguany al&hellip;","protected":false},"author":2,"featured_media":16294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[611],"tags":[],"class_list":{"0":"post-44469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-politica-ca-es","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Premi a les campanyes de promoci\u00f3 tur\u00edstica de D\u00e9nia durant la pand\u00e8mia\u00a0 - 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