{"id":42928,"date":"2022-09-27T10:50:16","date_gmt":"2022-09-27T08:50:16","guid":{"rendered":"https:\/\/canfali.com\/supermercados-masmas-evita-la-prdida-de-1600-toneladas-de-alimentos-con-su-campaa-contra-el-desperdicio\/"},"modified":"2025-02-25T11:09:42","modified_gmt":"2025-02-25T10:09:42","slug":"supermercados-masmas-evita-la-prdida-de-1600-toneladas-de-alimentos-con-su-campaa-contra-el-desperdicio","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/supermercados-masmas-evita-la-prdida-de-1600-toneladas-de-alimentos-con-su-campaa-contra-el-desperdicio\/","title":{"rendered":"Supermercats masymas evita la p\u00e8rdua de 1.600 tones d&#8217;aliments amb la seua campanya contra el desaprofitament"},"content":{"rendered":"<p>Supermercats masymas, la marca de la distribu&iuml;dora valenciana&nbsp;Juan Forn&eacute;s Forn&eacute;s, SA, ha anunciat que intensifica la seua lluita contra el desaprofitament alimentari, despr&eacute;s de con&eacute;ixer el balan&ccedil; dels &uacute;ltims resultats que llan&ccedil;a la campanya.Unes xifres que s&oacute;n eloq&uuml;ents: en el que portem d&#39;any s&#39;ha evitat el desaprofitament de 1.600 tones d&#39;aliments a trav&eacute;s de les diferents accions que componen aquest pla i que van dirigides principalment al consumidor.<br \/>\n&nbsp;&nbsp; &nbsp;El resultat &eacute;s fruit de l&#39;aposta de l&#39;empresa que es tradueix en fortes inversions. De fet, en 2022 s&#39;ha destinat una mica m&eacute;s d&#39;un mili&oacute; d&#39;euros al pla. Entre altres mesures, l&#39;empresa controla de prop la vida &uacute;til dels aliments i abans que s&#39;acoste la data de caducitat, els aplica un descompte important per a afavorir la seua venda i evitar que es malgasten. L&#39;aplicaci&oacute; del descompte es realitza en cada producte en un termini suficient perqu&egrave; el client puga consumir tranquil&middot;lament el producte en perfectes condicions.&nbsp;<br \/>\n&nbsp;&nbsp; &nbsp;A m&eacute;s, dins de la seua l&iacute;nia de millores cont&iacute;nues, l&#39;empresa continua treballant intensament en la seua cadena de subministrament perqu&egrave; la quantitat de producte enviat a cada botiga siga el just i necessari.&nbsp;<br \/>\n&nbsp;&nbsp; &nbsp;Tamb&eacute; llan&ccedil;a campanyes d&#39;informaci&oacute; i sensibilitzaci&oacute; a trav&eacute;s de la seua revista Mes llar i de les seues xarxes socials, dirigides als consumidors. Finalment, Masymas es va associar al juliol de 2020 amb la plataforma Too Good To Go per a donar-li una segona oportunitat als aliments i reduir la seua petjada de carboni.<br \/>\n&nbsp;&nbsp; &nbsp;La directora de M&agrave;rqueting i Comunicaci&oacute;, Noelia Forn&eacute;s, es mostra molt satisfeta amb els resultats d&#39;aquesta pol&iacute;tica de reducci&oacute; del desaprofitament alimentari. &ldquo;Cada dia m&eacute;s els clients ens fan arribar el seu agra&iuml;ment per aquesta l&iacute;nia de treball en favor de la sostenibilitat; sens dubte, continuarem buscant f&oacute;rmules per a reduir al m&agrave;xim el desaprofitament alimentari en els nostres supermercats&rdquo;, conclou.<\/p>\n","protected":false},"excerpt":{"rendered":"La cadena ha invertit m\u00e9s d&#8217;un mili\u00f3 d&#8217;euros en 2022 per a dur a terme el seu pla","protected":false},"author":2,"featured_media":26392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[607],"tags":[],"class_list":["post-42928","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economia-i-empreses","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - 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