{"id":115985,"date":"2026-10-15T20:56:00","date_gmt":"2026-10-15T18:56:00","guid":{"rendered":"https:\/\/canfali.com\/?p=115985"},"modified":"2026-10-15T22:12:05","modified_gmt":"2026-10-15T20:12:05","slug":"la-trajectoria-de-trenta-anys-dactivitat-comercial-a-pego-sota-el-focus-de-la-jornada-sobre-responsabilitat-social-corporativa","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/la-trajectoria-de-trenta-anys-dactivitat-comercial-a-pego-sota-el-focus-de-la-jornada-sobre-responsabilitat-social-corporativa\/","title":{"rendered":"La traject\u00f2ria de trenta anys d\u2019activitat comercial a Pego sota el focus de la jornada sobre responsabilitat social corporativa"},"content":{"rendered":"\n

Els responsables dels establiments Casa Miralles-Mateu i Babaanca exposen les experi\u00e8ncies i viv\u00e8ncies en una compareixen\u00e7a   compareixen junt als de ASEVI i la Xata Merenguera<\/strong><\/p>\n\n\n\n

La Regidoria de Foment Econ\u00f2mic i Creama de Pego ha organitzat una jornada sobre responsabilitat social corporativa i sostenibilitat a la Casa de Cultura que ha congregat la nombrosa pres\u00e8ncia del sector empresarial tant del municipi com de Marina Alta  <\/p>\n\n\n\n

       Emmarcada en el lema L\u2019empresa com a agent de canvi<\/em> l\u2019activitat a reunit a les gerents de les empreses pegolines Casa Miralles Mateu i Babaanca amb motiu de comptar amb un curr\u00edculum que acredita trenta anys de traject\u00f2ria; junt a l\u2019emprenedora Carmela Todol\u00ed, com a responsable de l\u2019emergent establiment La xata merenguera; i els representants d\u2019ASEVI, Salvador Pons i \u00c0gueda Rosell\u00f3, com a firma comarcal en expansi\u00f3 de productes de neteja a nivell nacional i internacional a una vintena de pa\u00efsos a trav\u00e9s de les seues quatre marques.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

       Aquests \u00faltims han exposat l\u2019evoluci\u00f3 de l\u2019empresa que, amb la seu central a X\u00e0bia, preveu implantar-se pr\u00f2ximament en Pego, que, segons ells, ha estat caracteritzada per la innovaci\u00f3 permanent per a adaptar-se a les noves inquietuds de la societat en paral\u00b7lel a tractar de generar ocupaci\u00f3 de qualitat mitjan\u00e7ant la formaci\u00f3 cont\u00ednua del personal i l\u2019aposta per la promoci\u00f3 interna d\u2019aquest.<\/p>\n\n\n\n

       Per la seua banda, les responsables dels comer\u00e7os degans que commemoraven les tres d\u00e8cades al front del sector de proximitat al municipi, Raquel Miralles i Vict\u00f2ria Pastor, han protagonitzat una retrospectiva amb diferents an\u00e8cdotes i viv\u00e8ncies per a caracteritzar l\u2019adaptaci\u00f3  experimentada per sector en aquest per\u00edode i la visi\u00f3 de futur de cadascuna.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 L\u2019esdeveniment, finan\u00e7at per la Diputaci\u00f3 d’Alacant, ha estat presentat per la t\u00e8cnica de Desenvolupament, Alicia Carbonell, i pel responsable de l\u2019\u00e0rea de Promoci\u00f3 Econ\u00f2mica i Creama, Ra\u00fal tamarit, qui ha incidit en el t\u00edtol de la jornada que, al seu entendre reflectia molt b\u00e9 el que es volia transmetre quant a la consideraci\u00f3 de les empreses no nom\u00e9s com a negocis que generen activitat econ\u00f2mica i llocs de treball, sin\u00f3 com esfor\u00e7, com comprom\u00eds amb les persones i una part fonamental de la vida dels municipis.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

       \u201cJo sempre dic que el comer\u00e7 local \u00e9s molt m\u00e9s que comprar i vendre, perqu\u00e8 es eixe establiment on entres i et coneixen, on et saluden pel nom, on hi ha confian\u00e7a i un tracte pr\u00f2xim, i tot aix\u00f2 comporta donar vida als nostres carrers, fins el punt de convertir-se en una part essencial de la identitat de Pego, aix\u00ed que des de la  Regidoria de Comer\u00e7 i Promoci\u00f3 Econ\u00f2mica, continuarem treballant per donar suport als nostres comerciants, aut\u00f2noms, emprenedors i empreses\u201d, ha manifestat el regidor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

       Aix\u00ed mateix, Tamarit ha volgut agrair la implicaci\u00f3 i dedicaci\u00f3 del personal de la Regidoria i Creama per tal de consolidar les jornades com a refer\u00e8ncia de la comarca en la mat\u00e8ria.<\/p>\n\n\n\n

       L\u2019activitat, coronada per una taula rodona on el p\u00fablic ha tingut l\u2019oportunitat d\u2019intercanviar impressions amb els protagonistes, ha donat pas a la presentaci\u00f3 de la nova campanya preparada per l\u2019associaci\u00f3 de comerciants de cara a aprofundir en la promoci\u00f3 i visibilitat del sector. La presidenta del col\u00b7lectiu, Diana Sendra, ha rebut la felicitaci\u00f3 tant del regidor com de l\u2019alcalde, Enrique Moll, pel fet que, segons han concl\u00f2s, \u201cdarrere d\u2019estes campanyes hi ha molta faena, dedicaci\u00f3 i ganes de continuar fent poble\u201d.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"Els responsables dels establiments Casa Miralles-Mateu i Babaanca exposen les experi\u00e8ncies i viv\u00e8ncies en una compareixen\u00e7a   compareixen 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