{"id":113369,"date":"2026-09-25T16:04:33","date_gmt":"2026-09-25T14:04:33","guid":{"rendered":"https:\/\/canfali.com\/benidorm-reconeix-la-benidorm-half-mcdonalds-espanya-ale-hop-autocares-grupo-benidorm-i-antonia-aguilar\/"},"modified":"2026-09-25T17:31:45","modified_gmt":"2026-09-25T15:31:45","slug":"benidorm-reconeix-la-benidorm-half-mcdonalds-espanya-ale-hop-autocares-grupo-benidorm-i-antonia-aguilar","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/benidorm-reconeix-la-benidorm-half-mcdonalds-espanya-ale-hop-autocares-grupo-benidorm-i-antonia-aguilar\/","title":{"rendered":"Benidorm reconeix la Benidorm Half, McDonald\u2019s Espanya, Ale-Hop, Autocares Grupo Benidorm i Antonia Aguilar"},"content":{"rendered":"\n

Els Premis de Turisme Ciutat de Benidorm distingeixen la contribuci\u00f3 d\u2019empreses, entitats i professionals al desenvolupament tur\u00edstic de la ciutat<\/b><\/b><\/p><\/h2>\n\n

Benidorm ha lliurat este divendres els Premis de Turisme Ciutat de Benidorm, uns guardons vinculats a la celebraci\u00f3 del Dia Mundial del Turisme que reconeixen cada any la contribuci\u00f3 d\u2019empreses, entitats i persones al desenvolupament tur\u00edstic de la ciutat. \n<\/p>\n\n

En esta edici\u00f3, la Benidorm Half<\/b> ha rebut el premi en la categoria internacional; McDonald\u2019s Espanya<\/b>, per la seua campanya \u2018Mitiqu\u00edsimos\u2019, el corresponent a l\u2019\u00e0mbit nacional; Ale-Hop<\/b>, el de categoria auton\u00f2mica, i Autocares Grupo Benidorm<\/b>, el reconeixement local. L\u2019empres\u00e0ria benidormenca Antonia Aguilar Masanet<\/b> ha rebut, a m\u00e9s, la Menci\u00f3 Especial.<\/p><\/p>\n\n

L\u2019acte s\u2019ha celebrat al Sal\u00f3 d\u2019Actes de l\u2019Ajuntament de Benidorm i ha estat presidit per l\u2019alcalde, Toni P\u00e9rez, amb l\u2019assist\u00e8ncia de representants de diferents administracions, del sector empresarial i de la societat civil. \n<\/p>\n\n

La Benidorm Half ha estat reconeguda per la seua capacitat per a atraure corredors i acompanyants de diferents pa\u00efsos i vincular l\u2019esport amb la promoci\u00f3 tur\u00edstica de la ciutat. El seu director i CEO de Toursport, Fernando Brotons, ha recollit el guard\u00f3. L\u2019organitzaci\u00f3 assenyala que l\u2019edici\u00f3 de 2025 va reunir 9.100 corredors i preveu superar els 12.000 participants enguany en les proves de 10 i 21 quil\u00f2metres, amb m\u00e9s de 6.000 procedents del Regne Unit. \n<\/p>\n\n

En la categoria nacional, el premi a McDonald\u2019s Espanya<\/b> reconeix la campanya \u2018Mitiqu\u00edsimos\u2019, que va tindre Benidorm com un dels seus escenaris durant la passada temporada estival, amb diferents accions promocionals i el lema \u2018I love Benidorm\u2019.<\/p><\/p>\n\n

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Ale-Hop<\/b> ha rebut el premi auton\u00f2mic. L\u2019empresa, fundada a Gata de Gorgos l\u2019any 2001, va destacar durant l\u2019acte la import\u00e0ncia que va tindre l\u2019obertura de la seua primera botiga a Benidorm per a la seua posterior expansi\u00f3. Actualment compta, segons les dades aportades durant el lliurament del premi, amb 360 establiments a Espanya, Portugal, It\u00e0lia i Cro\u00e0cia i m\u00e9s de 3.000 treballadors.<\/p><\/p>\n\n

En l\u2019\u00e0mbit local, Autocares Grupo Benidorm<\/b> ha estat reconegut per la seua activitat vinculada al transport tur\u00edstic. El seu gerent, Juanjo P\u00e9rez Parker, ha assenyalat que l\u2019empresa va transportar l\u2019any passat prop d\u20191,2 milions de persones.<\/p><\/p>\n\n

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La Menci\u00f3 Especial ha recaigut en Antonia Aguilar Masanet<\/b>, empres\u00e0ria vinculada des de fa d\u00e8cades al sector tur\u00edstic de Benidorm. Aguilar va iniciar la seua traject\u00f2ria a l\u2019hotel familiar El Palmeral i tamb\u00e9 va participar en els inicis del restaurant Ul\u00eda i de l\u2019ag\u00e8ncia de viatges La Cala.<\/p><\/p>\n\n

Durant la seua intervenci\u00f3, Toni P\u00e9rez ha destacat el paper del turisme com a activitat econ\u00f2mica, social i cultural i ha defensat la conviv\u00e8ncia entre turisme i benestar. L\u2019alcalde ha assenyalat que Benidorm va superar l\u2019any 2025 els tres milions de viatgers allotjats en establiments reglats, que van generar m\u00e9s de 16,2 milions de pernoctacions, segons les dades exposades durant l\u2019acte. \n<\/p>\n\n

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