{"id":101558,"date":"2026-06-16T09:02:02","date_gmt":"2026-06-16T07:02:02","guid":{"rendered":"https:\/\/canfali.com\/el-sector-del-disseny-premia-rolser-per-un-projecte-que-trenca-els-codis-visuals-del-seu-sector\/"},"modified":"2026-06-16T09:03:47","modified_gmt":"2026-06-16T07:03:47","slug":"el-sector-del-disseny-premia-rolser-per-un-projecte-que-trenca-els-codis-visuals-del-seu-sector","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/el-sector-del-disseny-premia-rolser-per-un-projecte-que-trenca-els-codis-visuals-del-seu-sector\/","title":{"rendered":"El sector del disseny premia Rolser per un projecte que trenca els codis visuals del seu sector"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><p class=\"p1\">L&#8217;empresa de carros de compra de Pedreguer, Rolser, ha sigut reconeguda amb el Premi ADCV Or 2026 en la categoria de Direcci\u00f3 d&#8217;Art gr\u00e0cies al seu projecte editorial <i>Rolser The Yearbook 2025<\/i>, desenvolupat junt amb l&#8217;estudi creatiu Democr\u00e0cia\u00ae. El guard\u00f3, atorgat per l&#8217;Associaci\u00f3 de Professionals del Disseny de la Comunitat Valenciana (ADCV), representa un dels m\u00e0xims reconeixements del disseny valenci\u00e0.<\/p><\/p>\n\n<p class=\"wp-block-paragraph\">El projecte va n\u00e0ixer a partir de la visi\u00f3 creativa impulsada per l&#8217;equip de Rolser, liderat per Isa Server, responsable de Disseny de Producte de la companyia. La proposta transforma el tradicional cat\u00e0leg comercial en una publicaci\u00f3 editorial amb identitat pr\u00f2pia, apostant per una narrativa visual contempor\u00e0nia que situa els productes de la marca en escenaris inesperats i allunyats dels codis habituals del sector.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">El jurat va destacar especialment la qualitat de la direcci\u00f3 art\u00edstica i l&#8217;atenci\u00f3 al detall de cadascuna de les escenes creades, subratllant tamb\u00e9 el car\u00e0cter innovador d&#8217;una proposta que trenca amb els esquemes visuals tradicionals d&#8217;una categoria vinculada hist\u00f2ricament a l&#8217;\u00e0mbit industrial.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">L&#8217;entrega dels premis va tindre lloc al Teatre El Musical de Val\u00e8ncia durant la gala dels Premis ADCV 2026. En esta huitena edici\u00f3 es van presentar 353 candidatures procedents de professionals, estudis i empreses de tota la Comunitat Valenciana, consolidant el certamen com una de les principals refer\u00e8ncies del disseny tant en l&#8217;\u00e0mbit auton\u00f2mic com estatal.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">Per a Rolser, l\u00edder en vendes de carros de la compra a Espanya i amb una destacada pres\u00e8ncia internacional, este reconeixement refor\u00e7a una estrat\u00e8gia basada en el disseny com a ferramenta d&#8217;innovaci\u00f3, comunicaci\u00f3 i construcci\u00f3 de marca.&#13;\n<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-15 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"101553\" src=\"https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1-576x1024.jpg\" alt=\"\" class=\"wp-image-101553\" srcset=\"https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1-576x1024.jpg 576w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1-169x300.jpg 169w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1-768x1365.jpg 768w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1-332x590.jpg 332w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1-664x1180.jpg 664w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1-688x1223.jpg 688w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser1.jpg 819w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"591\" height=\"1024\" data-id=\"101555\" src=\"https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-591x1024.jpg\" alt=\"\" class=\"wp-image-101555\" srcset=\"https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-591x1024.jpg 591w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-173x300.jpg 173w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-768x1330.jpg 768w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-887x1536.jpg 887w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-1183x2048.jpg 1183w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-332x575.jpg 332w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-664x1150.jpg 664w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-688x1191.jpg 688w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2-1044x1808.jpg 1044w, https:\/\/canfali.com\/app\/uploads\/2026\/06\/8rolser2.jpg 1366w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\">La responsable de Disseny de Producte de l&#8217;empresa, Isa Server, va assenyalar que el premi \u00abposa en valor una manera d&#8217;entendre el disseny que va molt m\u00e9s enll\u00e0 del producte\u00bb, destacant tamb\u00e9 el treball conjunt desenvolupat amb Democr\u00e0cia\u00ae i la implicaci\u00f3 de totes les persones que han participat en el projecte.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><p class=\"p1\">Este nou reconeixement se suma a l&#8217;obtingut recentment als Premis ADG Laus 2026, on <i>Rolser The Yearbook 2025<\/i> va rebre un Laus Silver en la categoria de Disseny Gr\u00e0fic i Editorial, confirmant la projecci\u00f3 d&#8217;una proposta que ha aconseguit situar-se entre els treballs creatius m\u00e9s destacats del panorama estatal.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"L&#8217;empresa de carros de compra de Pedreguer, Rolser, ha sigut reconeguda amb el Premi ADCV Or 2026 en&hellip;","protected":false},"author":8,"featured_media":101552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[607,577],"tags":[],"class_list":["post-101558","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economia-i-empreses","category-economia-y-empresas-2","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - 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