{"id":101539,"date":"2026-06-15T17:08:06","date_gmt":"2026-06-15T15:08:06","guid":{"rendered":"https:\/\/canfali.com\/una-campanya-de-lempresa-sapristi-per-a-la-generalitat-aconseguix-dos-premis-lluna-dor-i-un-de-plata\/"},"modified":"2026-06-15T17:08:53","modified_gmt":"2026-06-15T15:08:53","slug":"una-campanya-de-lempresa-sapristi-per-a-la-generalitat-aconseguix-dos-premis-lluna-dor-i-un-de-plata","status":"publish","type":"post","link":"https:\/\/canfali.com\/ca-es\/una-campanya-de-lempresa-sapristi-per-a-la-generalitat-aconseguix-dos-premis-lluna-dor-i-un-de-plata\/","title":{"rendered":"Una campanya de l&#8217;empresa Sapristi per a la Generalitat aconseguix dos premis Lluna d&#8217;Or i un de Plata"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<br\/><br\/>El pavell\u00f3 Roig Arena de Val\u00e8ncia va ser l&#8217;escenari d&#8217;una de les nits m\u00e9s importants de l&#8217;ag\u00e8ncia de publicitat dianense Sapristi. La seua campanya \u201cSenyals. De tr\u00e0nsit\u201d per a la Generalitat Valenciana es va convertir en una de les protagonistes de la nit en aconseguir dos premis Lluna d&#8217;Or, en les categories de Millor Campanya Gr\u00e0fica i Millor Copy, i una Lluna de Plata a la Millor Campanya Social.<br\/>\u00c9s una campanya molt directa i impactant que ens fa veure la naturalitat amb la qual convivim als nostres carrers (i sobretot en les nostres carreteres) amb senyals que indiquen que estem davant indicis de tr\u00e0fic de persones: una cadira buida al costat de la carretera, uns neons, una tanca publicit\u00e0ria d&#8217;un club o la targeta amb les dades d&#8217;un local en l&#8217;eixugaparabrisa del cotxe. La campanya es va llan\u00e7ar el passat 23 de setembre, Dia Internacional contra l&#8217;Explotaci\u00f3<br\/>Sexual i el Tr\u00e0nsit de dones, xiquetes i xiquets i va tindre un gran acolliment entre el p\u00fablic, sent secundada i compartida en nombroses xarxes socials.<br\/>El jurat, compost per alguns dels millors creatius publicitaris del pa\u00eds no va dubtar a considerar esta campanya com una de les m\u00e9s importants de l&#8217;any en el panorama creatiu valenci\u00e0. I amb esta decisi\u00f3, l&#8217;ag\u00e8ncia dianense va aconseguir per primera vegada aconseguir el m\u00e0xim guard\u00f3 d&#8217;este festival, l&#8217;Or. I en dos categories distintes.<br\/>Posteriorment se li afegiria una Plata que tancava la millor setmana d&#8217;esta empresa local, que ja va ser not\u00edcia per estar darrere de l&#8217;estrat\u00e8gia de m\u00e0rqueting que ha portat a la marca dianense Verd\u00fa a aconseguir dos Premis MIA del M\u00e0rqueting del Mediterrani.<br\/>Per al seu soci i director creatiu, Alfred Pav\u00eda, \u201ctots els premis s\u00f3n importants i demostren que estem en el bon cam\u00ed. Per\u00f2 potser els aconseguits esta setmana arriben en un moment m\u00e9s especial de canvi, confian\u00e7a i creixement del projecte Sapristi. El primer or en la Lluna ens ha costat m\u00e9s de 10 anys aconseguir. I per al segon nom\u00e9s vam haver d&#8217;esperar 5 minuts\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0 El pavell\u00f3 Roig Arena de Val\u00e8ncia va ser l&#8217;escenari d&#8217;una de les nits m\u00e9s importants de l&#8217;ag\u00e8ncia&hellip;","protected":false},"author":7,"featured_media":101537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[607],"tags":[2070,8078,1339,1340],"class_list":["post-101539","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economia-i-empreses","tag-generalitat-ca-es","tag-lluna-de-oro","tag-publicitat","tag-sapristi-ca-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - 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